Here at Lox, our mission is to help Sharp Savages around the country look their best while standing up for what they believe in. But what exactly does it mean to be a Sharp Savage?


A Sharp Savage is one who doesn't back down from the hard things in life. They stand up to the pressures of the world and stay true to their values. And when the going gets tough, they do what others can't or won't do, because that's what our communities need these days more than ever before.


Are you ready to stand out from the crowd with Lox?

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Frequently Asked Questions


We get it, all natural grooming products aren't like that garbage you're used to grabbing at your local shopping center. So if you have questions about our all-natural Hair, Beard, or Body products, we've likely answered them in our FAQ page!

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The Story of Lox & Company, LTD.


It all started in 2016 when our founder, whom many refer to simply as The Godfather, realized that modern pomades left a lot to be desired. They made his hair feel crunchy, left oily stains on his pillow, and were full of chemicals with names the average person can hardly pronounce. He got to work and crafted his first all-natural pomade, which eventually went on to become Battle Wax Hair & Beard Pomade. Thus, Lox was born!


Since then, we've grown into something much bigger than a grooming company. We're a lifestyle brand with a strong emphasis on patriotism, personal responsibility, and standing up for what you believe in — all while looking like an absolute Sharp Savage. We hope you enjoy browsing all our grooming products, apparel, beeswax candles, merchandise, and more. And if you'd like to learn more about us, feel free to hit the button below for the full story!


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